- 859-314-1226
- contact@eastwaterstreet.com
- Lexington, KY
We understand veteran-owned businesses because our founder built one himself, after building his own career on service.
Veteran-owned businesses are rarely built by accident. They tend to carry the same qualities that were instilled in uniform: discipline, accountability, and a genuine commitment to the people who show up every day to do the work. When it comes time to sell, that history deserves an advisor who understands it isn’t just a transaction. It’s the transition of something built on years of sacrifice and leadership.
East Water Street helps veteran business owners navigate that transition with clarity, confidentiality, and a disciplined process built to protect what you’ve created and maximize what it’s worth.
Built for owners by someone who has personally built and sold a company.
Institutional buyer insights shaped by real transaction and post-close experience.
Disciplined sell-side process designed to maximize positioning and outcome.
Veteran owned businesses are built on discipline, leadership, and service. We help owners navigate the sale of their business with clarity, confidentiality, and a disciplined process designed to maximize value.
We are veteran led, founder focused, and results driven. We understand the mission because we’ve lived it, we bring a founder’s perspective to every engagement, and we run a disciplined process built to achieve the best possible outcome for the business you’ve spent years building.
Work with an advisor who understands both the founder’s side of the table and the buyer’s mindset.
Exit readiness assessment. We evaluate how prepared your company is for a future sale and identify the opportunities that will increase its value before you ever go to market.
Business valuation and positioning. We help you understand your value drivers, your EBITDA, and a realistic valuation range, then position your company to make the strongest possible impression on the right buyers.
Teaser and CIM development. We build the professional marketing materials that tell your company’s story accurately and attract qualified, serious buyers.
Buyer outreach and process management. We run a confidential outreach and buyer qualification process built to create competitive tension and put you in the strongest possible negotiating position.
Negotiation, closing, and transition. We guide you through negotiation, diligence, and closing, and stay engaged through the transition to help ensure the outcome holds up after the deal is signed.
Legacy and culture protection. We help you find the right buyer, not just the highest bidder, so the team and culture you’ve built are protected after you’ve moved on.
We understand the military transition. We understand the founder journey. And we understand what’s at stake when the two come together at the sale of a company. That perspective changes how we advise.
Every engagement is handled with complete confidentiality. Your information and the fact that we are speaking at all stays between us until you decide otherwise.
There is no obligation to move forward after an initial conversation. We simply believe that’s the best place to start, whether you’re ready to sell now or just beginning to explore what your options look like.
We represent founders exclusively on the sell-side, and we succeed only when you do.
Your business represents years of hard work, relationships, and legacy. We provide trusted sell side advisory that helps family owners navigate a successful transition with confidence.
We’ve built, scaled, and sold a business ourselves. That firsthand experience shapes how we help founders navigate successful exits with confidence and clarity.
Yes, East Water Street specializes in sell-side advisory for veteran-owned businesses. Our founder is a Navy veteran himself, which shapes how we understand the discipline, leadership, and legacy that often define veteran-owned companies.
Veteran-owned businesses are often built with a strong sense of mission and responsibility to employees, which can make the decision to sell more personal. We approach these transitions with an understanding of both the financial and emotional stakes involved.
