Founder-owned businesses are built the hard way. No inherited playbook, no corporate backing, just someone who saw an opportunity and built a company from the ground up, often with tools in hand before there was ever an office to sit in. When it comes time to sell, that history deserves an advisor who understands it isn’t just a transaction. It’s the transition of something built on years of early mornings, hard-won contracts, and reputation earned one job at a time.
East Water Street helps founder-owned businesses navigate that transition with clarity, confidentiality, and a disciplined process built to protect what you’ve built and maximize what it’s worth.
Built for owners by someone who has personally built and sold a company.
Institutional buyer insights shaped by real transaction and post-close experience.
Disciplined sell-side process designed to maximize positioning and outcome.
Founder-owned businesses are built on grit, hands-on leadership, and a willingness to outwork the competition. We help owners navigate the sale of their business with clarity, confidentiality, and a disciplined process designed to maximize value.
We are founder led, hands-on focused, and results driven. We understand what it takes to build a company from nothing because we’ve done it, we bring an operator’s perspective to every engagement, and we run a disciplined process built to achieve the best possible outcome for the business you built yourself.
Work with an advisor who understands both the founder’s side of the table and the buyer’s mindset.
Exit readiness assessment. We evaluate how prepared your company is for a future sale and identify the opportunities that will increase its value before you ever go to market.
Business valuation and positioning. We help you understand your value drivers, your EBITDA, and a realistic valuation range, then position your company to make the strongest possible impression on the right buyers.
Teaser and CIM development. We build the professional marketing materials that tell your company’s story accurately and attract qualified, serious buyers.
Buyer outreach and process management. We run a confidential outreach and buyer qualification process built to create competitive tension and put you in the strongest possible negotiating position.
Negotiation, closing, and transition. We guide you through negotiation, diligence, and closing, and stay engaged through the transition to help ensure the outcome holds up after the deal is signed.
Legacy and culture protection. We help you find the right buyer, not just the highest bidder, so the people and culture your family built are protected after you’ve moved on.
We understand what it takes to build a company with your own two hands. We understand the founder journey. And we understand what’s at stake when everything you’ve built comes down to one decision. That perspective changes how we advise.
Every engagement is handled with complete confidentiality. Your information and the fact that we are speaking at all stays between us until you decide otherwise.
There is no obligation to move forward after an initial conversation. We simply believe that’s the best place to start, whether you’re ready to sell now or just beginning to think about what you built and what it’s worth.
We represent founders exclusively on the sell-side, and we succeed only when you do.
Veteran owned businesses are built on discipline, leadership, and service. We help owners navigate the sale of their business with clarity, confidentiality, and a disciplined process designed to maximize value.
Your business represents years of hard work, relationships, and legacy. We provide trusted sell side advisory that helps family owners navigate a successful transition with confidence.